After careful consideration, we have made the decision to increase the cover price of Hop & Barley. From Volume 09, the cover price will be £10 (up from £8), and a subscription will be £36* (up from £28). UK orders made through our website will continue to benefit from free delivery whilst international shipping rates remain unchanged.
* Existing subscriptions are unaffected by this price increase.
It has been a difficult decision, one which we hoped we wouldn’t have to make, but it comes in response to a significant rise in our print production costs. Since launching in July 2014, these costs have risen by a staggering 111% (see Fig. 1. below). Though we can’t be certain of all the factors, we know that paper costs have risen sharply in the past twelve months, and increasing pressures on an already fragile print industry has resulted in many businesses increasing their prices.
Hop & Barley is a labour of love and we continue to reinvest all profits back into the production of each magazine. We’re passionate about creating the most engaging, informative and exciting content, by working with the most talented writers, photographers and illustrators. We remain committed to paying a fair price for their work, Fig. 2. below demonstrates how much we have invested in each volume.
Although we have tried to absorb these costs where possible, these recent cost increases mean that the previous cover price of £8 is no longer sustainable. We were left with two choices; either cut costs by reducing the size and quality of the magazine, or increase the cover price.
We are uncompromising in our approach to the production of each magazine, and scaling back on the quality would feel like a betrayal on our ambitions. This is why we have decided to increase the cover price to £10.
It’s never easy passing these costs on to you, the customer, but we believe the new cover price represents a small increase in the context of our inflated costs (see Fig. 3. below).
It’s not a decision we’ve taken lightly, but it is a necessary one in order to safeguard the future of the publication. We’ve come a long way since Volume 01 and truly believe that each new volume is better than the last. We hope that this increase will continue to pave the way for the magazine’s growth, and allow us to deliver ever more exciting and engaging content.
We hope you understand and would like to thank everyone for their continued support of our publication.
You can pre-order a copy of Volume 09, or subscribe to Hop & Barley using the link below.
Nick, Simon & Mike